I’ve been thinking lately about how rapidly information spreads within Social Networks, through this second generation of Word-of-Mouth Marketing.

Word-of-Mouth Marketing has always been considered one of the most powerful and effective Marking tools available, and it doesn’t cost a dime.

In the past, Word-of-Mouth Marketing could only spread as fast as an Influence and Authority Network’s reach. But today, Social Networking through mediums like You Tube, Twitter, Facebook, LinkedIn, and Second Life has made it super viral.

Viral marketing uses pre-existing social networks to produce increases in brand awareness through self-replicating viral processes that can spread world-wide very quickly. Marketing delivered or enhanced by the network effects of the Internet… Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily.

So, ultimately, do you think Viral marketing is based on natural human behavior?

The way I understand it, is that statically, a satisfied customer tells an average of three people about a product or service they like, and will tell an average of eleven people about a product or service which they did not like.

So, the goal would be to identify individuals with high Social Networking Potential and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along.

As I see it, today, Social Networking is in the infancy stage, but what will happen in the next two to five years, will make traditional forms of advertising obsolete, and force Corporate Marketing to embrace the Social Network Marketing Media potential.

People like us, who are early adapters, and embrace this new Word-of-Mouth 2.0 medium, will be in advantageous position to capture market share and reap the rewards of brand awareness.

Do you see traditional advertising mediums changing due to this new Social Networking phenomenon?

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